Program Objective

BUSINESS DEVELOPMENT CENTER CONCEPT OVERVIEW

OVERALL OBJECTIVE:
Demonstrate competence and ethical behavior as you start or grow a business.

As a result of successfully completing the entrepreneurship training program, you should be able to:

  1. Articulate a worldview of business and entrepreneurship founded and operated on ethical principles, and explain your calling to business as an entrepreneur.
  2. Describe the character and competence of an ethical entrepreneur and articulate a personal plan to continually learn and grow in both.
  3. Through purposeful observation, identify viable business opportunities before others notice them.
  4. Design a business with a unique value proposition whose parts work together to achieve the goals of the business.
  5. Demonstrate your ability to win customers based on your value proposition and to satisfy them before, during and after the sale.
  6. Set up a system to measure mission-relevant results of your business and to control the processes necessary to achieve those results.
  7. Demonstrate your understanding of the people skills required to successfully launch and grow a business (through class discussions) and demonstrate basic competency in these skills (through action-learning assignments).
  8. Demonstrate the persuasion, tenacity and resourcefulness of an entrepreneur by completing action-learning assignments and launching a business.